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Privacy Policy and Data Protection

Using Your Personal Data

When you place an order through our website (, we collect some personal information about you to ensure we can complete your order successfully and keep you in the loop with your orders progress. We may therefore use your information to share your account details with you. For order processing it is necessary that we know your name, email address, delivery address, credit/ debit card number, card expiry date and the security code from the back of your card. In addition to this we also request to know a telephone number in unlikely circumstance of having to urgently contact you of an issue with your order. We may pass this onto our delivery staff if there are issues with this stage of the order. If you would prefer for us not to do this please let us know. At Penny's Meats we will only process your personal data when we rely on it.


We use your data to...

  • Allow you to make and recieve orders with Penny's Meats and ensure we can communicate this process to you

  • Manage the account if you have registered with us and verify your identity

  • Help us improve our range of products​​​​

  • Detect and prevent fraud and other illegal activities (and to assist regulators, trade bodies and law enforcement agencies in relation to the same)

  • To comply with the law on data protection and privacy policies

Penny's Meats "Legitimate Interests" means the interests of our company in conducting our business to allow us to provide you with the best products and services that we can, with a secure experience on our website. We ensure that we consider any potential impact on you and your rights under data protection regulations. Consequently, as our customer we always look out for your interests first. A result of this is protecting you against fraud when using our website so that you can guarantee that your personal data is secure when purchasing from us. If you have any further queries please don't hesitate to contact us via our 'Contact' page.

We also rely on our legitimate interests to process your personal data so that we can:

  • Improve our existing product range, associated products and services, and develop new ones

  • Provide you with a quality customer service experience

  • Protect you, our employees and our business

  • Manage insurance claims made by our customers

  • Taking legal action against any party breaching obligations to Penny's Meats Ltd, and handling any legal claims or regulatory enforcement actions taken against Penny's Meats Ltd.

All information about any changes to your privacy or data protection will be stated here. Consequently, by accessing this website you are consenting to the collection, processing and use of your personal data by Penny's Meats Ltd in order to fulfil your order securely. has secure software to protect your information at all times on this website. This software encrypts all information you input before it is transferred, to minimise the risk of the data being intercepted before it is received by our systems. We also work within the UK Data Protection Legislation (the Data Protection Act 2018) to protect the information that we store about you from unauthorised access. There will be only a limited amount of staff that have access to your account information and this is purely for the completion of their jobs. For any sales there are also login and password controls to further protect your information.

Sharing your personal data

To provide you with our products and services, we need to share some of your personal data with core service providers including the banks and clearing houses to process your payments; companies we use to carry out fraud protection; IT services providers; and printers to print your name and address on the order information that we provide you with. We make sure that it remains secure:

  • Our service providers will only receive the personal data that they require to complete the services we provide you with

  • We have a contract with all external companies that have your data, which clearly describes the data we are sharing with them and the purposes for which they can use your personal data. In addition, we set out our expectations about the way in which they keep your personal data secure and holds them fully responsible for meeting those expectation


It is possible that we may be involved in the purchase of another business or sell or re-organise parts of our business to ensure that we operate as best as possible. Corporate transactions such as this can involve the transfer of your personal data solely for the purposes of assessing the transaction. In the event that we sell or buy any business or assets, personal data may also be transferred.


We are required to co-operate with regulators (like the Information Commissioner's Office or HMRC) and law enforcement agencies (like the police or the Serious Fraud Office) in England. Although it does not happen often, regulators and law enforcement agencies can require us to share information with them as part of an investigation; this may include your personal data. In this circumstance it may be necessary to disclose your personal data to comply with the regulator or crime enforcement agency's demand.Occasionally businesses are subject to attempted criminal activities. In the unlikely circumstance we may need to share your personal data where we think it is reasonably necessary to:

  • Detect, monitor, investigate or prevent any suspected illegal activities, fraud or security issues

  • Enforce our terms and conditions and to protect your and our rights and property

  • Investigate and defend any third-party claims or allegations


In aggregated format

On occasions we will use data from which you cannot be personally identified but which does include information that relates to you (such as your purchase history). This data is combined with other customers to provide general trends on customers buying habits.

Your Rights

If you feel it is necessary, you can contact us further about the information that we hold about you. Contact can be made through the 'Contact' page on this website. You have a right under data protection laws to be informed about how we process your personal data and review this yearly, at the least. This website clearly states our privacy policy, yet if you desire we can send a physical copy to you. As a customer you can request to access the data that we hold about you at any time through the 'Contact' page on this website. To release your information we will require a verification code to ensure we only release this information to you. Any request of information will take 28 days to receive, from the date of request, and in certain circumstances up to 90 days. You will be contacted in any case of delay within the first 28 days. In these circumstances you have the right to complain to the Information Commissioner's Office and we will notify you of this right. If you feel that any information we hold about you is inaccurate or incomplete please contact us so that we are able to make amendments. 

As a customer you can ask for us to delete your personal data, however we can refuse this  if we need to keep (i) to comply with legal obligations, (ii) in relations to the exercise or defence of any legal claims, (iii) where your account has been involved in fraudulent activity and (iv) where abusive behaviour towards anyone involved with Penny's Meats has taken place linked to your account. As you will have bought food products from Penny's Meats we will retain your details for a period of no longer than three years from the date of your last delivery. The reason for this is because our products have a shelf life and will need to ensure that we are compliant with all food safety auditing body requirements. Your details will be removed within three years of receiving a verified request, unless we have a reason as outlined above to retain your details. You have a right to move, copy or transfer data from our organisation to another and this could be done within 28 days of request. However, we will refuse any information that is commercially sensitive to Penny's Meats. To ensure that we have the best options available for you on our websites we may look at previous purchases or anything you have shared or viewed on our social media pages. This method is know as 'profiling' and we are willing to stop this at anytime if you contact us.


Use of 'Cookies'

Our cookies do not contain any of your personal information and are used to determine your browser and user preferences for our site, including the use of user identification. We believe that this can help provide you with a better browsing experience. We may use the services of third parties to collect and use anonymous information about your visits and interactions with our website through the use of technologies such as cookies. We also use cookies to analysed the performance of the website. To learn more, or to opt-out visit the European Interactive Digital Advertising Alliance at

This policy was last reviewed and approved on 25th April 2020.

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